Seller representation | Houston

Sell with strategy. Move with confidence.

A carefully managed sale built around thoughtful preparation, distinctive marketing, skilled negotiation, and clear communication from the first conversation through closing.

30+ YearsProfessional negotiation experience
13 YearsHouston real estate
SRS + RENESeller and negotiation expertise
A considered approach

A sale is more than a list price.

Your home deserves a strategy shaped around the property, the market, and your priorities. Tawnya combines decades of contract negotiation experience with local real estate knowledge to help you make confident decisions at every stage.

From preparing the home and establishing its position to reviewing offers and protecting the closing, every recommendation has a purpose.

No one-size-fits-all formula. Just thoughtful advice, careful execution, and a plan created for your sale.
The selling process

Four stages. One coordinated strategy.

A clear process keeps the sale moving while giving you the information needed to make each decision with confidence.

01

Prelisting strategy

Discuss your goals, evaluate the property, review market conditions, establish positioning, and create the plan for launch.

02

Prepare for market

Coordinate presentation, staging guidance, photography, floor plans, video, marketing materials, and MLS preparation.

03

Launch and manage

Introduce the property to the market, coordinate showings, follow up with interested buyers, and share meaningful feedback.

04

Offer to closing

Evaluate the complete offer, negotiate price and terms, manage inspections and appraisal, and guide the transaction through closing.

Presentation and reach

Marketing designed to make the right impression.

Effective marketing starts before the property appears online. The home must be prepared, positioned, and presented in a way that helps buyers understand its value.

01
Market preparation

Practical guidance on condition, presentation, staging, and the details that shape a buyer’s first impression.

02
Professional visual assets

Professional photography, floor plans, and video content created to present the home with clarity and polish.

03
Strategic positioning

Pricing and property messaging based on the market, competing listings, buyer expectations, and your goals.

04
Targeted exposure

MLS distribution, digital promotion, social media, print materials, and direct outreach working together as one campaign.

Negotiation expertise

Negotiation begins before an offer arrives.

Strong outcomes come from preparation, leverage, and understanding the full transaction. Tawnya evaluates more than price, including timing, financing, contingencies, risk, and the terms that affect a successful closing.

The offer

Compare price, financing, timing, contingencies, and the buyer’s ability to perform.

Inspections

Assess requests carefully and negotiate repairs or concessions with the larger outcome in view.

Appraisal

Prepare supporting information and respond strategically if value becomes a point of negotiation.

Final terms

Protect the details, manage deadlines, and keep the transaction positioned for a successful closing.

The client commitment

Clear guidance. Consistent follow-through.

01Truth

Honest guidance about your property and the market.

02Respect

Professional care for your confidence, time, and priorities.

03Advice

Practical recommendations grounded in experience.

04Transparency

Documents and decisions explained in understandable language.

05Follow-up

Consistent updates on marketing, showings, feedback, and next steps.

Seller case study

Strategy tailored to the property.

1201 Bomar | Montrose | Under contract in 16 days

For this Montrose sale, Tawnya guided the owners from initial preparation through closing. She advised against upgrades with an uncertain return, helped present the home more clearly after the owners moved out, and marketed it to both prospective residents and developers.

The home received several offers from both developers and owner-occupant buyers and went under contract after only 16 days on the market. For context, selected comparable 77006 resales that closed October through December 2025 averaged 110 days on the market.

Read the Case Study
Seller experiences

Trusted when the details matter.

★★★★★
“Tawnya was a fantastic agent to work with to sell my home.”
Seller, Oak Forest
★★★★★
“She made my first selling experience smooth, stress free, and extremely enjoyable!”
Seller, Oak Forest
★★★★★
“Tawnya made it easy for me to move after 40+ years in my house. If I had questions she explained it to where I understood. She handled everything for me!”
Seller, Oak Forest
Begin with a conversation

Let’s prepare your home for a powerful launch.

Schedule a private consultation to discuss your property, your timing, and the strategy that fits your next move.

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